Institute of Customer Loyalty

Despite the proliferation of new social networks, fashion brands are still struggling to adopt the power of social media in showcasing their products.

Some of the most promising social networks for the fashion market in 2012 are: Pinterest, Instagram, Lyst and Svpply.

Pinterest is the social virtual pin board, which has already captivated companies like Nordstrom, fashion experts like Nina Garcia and fashion brands like Land's End...

Connect, follow, tweet. Social media is fast, and if you are using a platform such as Twitter you are getting exposed to the whole world and people can reply back to you immediately.

There are no walls protecting you. It does take up some time, and you have to learn about online networking. Who has time for that? Isn't this just another critical risk? Social media and online networking does take a bit of time every day. And of cours...

Today is the era of hyper-competition. Not so long ago when the world started going web-dependent, when users longed for an identity and their own mediums of communication, social media came into being. It has since become prominent in how we see and interact with brands online.

And what exactly is Social media? According to Andreas Kaplan, the professor of Social media at ESCP Europe Business School, “Social media is a means of u...

The Democratic and Republican conventions are an exciting time for America. Arenas filled with delegates, candidates, and news media pumping up the crowd for the next two months of campaigning and elections. The conventions are behind us and we have our candidates to follow and watch for the next two months. The conventions and parties are using social media to get their message and followers connected.

Tweeting, liking, donat...

Web videos are a growing trend in online marketing. More and more businesses are now realizing that a well-produced video can make an attractive, engaging addition to their website, helping it stand out from the crowd. Staggering statistics are frequently released about the hours that are now spent watching video online. With faster broadband and increase in smart phones, the popularity of web video is only likely to continue goin...

Reading the interesting report 2012 Comscore evolution of mobile devices, one may be notice the volatility of the actors participating in the market. Apple, which until a few years ago was a niche company, has now become mainstream. Two years were sufficient for Nokia and RIM (Blackberry) to go from leaders to companies whose futures are uncertain. It took even less time for Samsung to achieve success so important to "undermine" A...

What is the point of investing in loyalty programs when you haven't achieved the most basic engagement? No amount of loyalty programs can fix an online experience that is fundamentally flawed. 

E-commerce essentials

If a business is selling through an online shop then it is essential the user gets a great shopping and brand experience. Otherwise any deals, extra products and gamification to induce loyalty may not increase brand value or bu...

It is less about boosting sales and more about enhancing the brand image for long-term customer loyalty.

It's a well-known fact that it costs more to win new customers than it does to keep existing ones. Overall, the total cost for the London organizers is about $11 billion (higher than the initial estimate of $2.4 billion). 

A new study by brand finance says that the Olympic brand is the 2nd most valuable brand (below Apple) being ...

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